Advertising /
O'Guinn, Thomas C.
Advertising / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. - Cincinnati, Ohio : South-Western College Pub., c1998. - xlvi, 623 p. : ill. (some col.), col. maps ; 29 cm. + 1 computer disk (3 1/2 in.)
Includes bibliographical references and indexes.
System requirements for accompanying computer disk: PC with 486DX or higher; Windows 95.
0538869089 (hardcover)
96046515
Advertising.
HF5821 / .O9 1998
659.1
Advertising / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. - Cincinnati, Ohio : South-Western College Pub., c1998. - xlvi, 623 p. : ill. (some col.), col. maps ; 29 cm. + 1 computer disk (3 1/2 in.)
Includes bibliographical references and indexes.
System requirements for accompanying computer disk: PC with 486DX or higher; Windows 95.
0538869089 (hardcover)
96046515
Advertising.
HF5821 / .O9 1998
659.1