Advertising / (Record no. 8062)

MARC details
000 -LEADER
fixed length control field 01107cam a2200289 a 4500
001 - CONTROL NUMBER
control field 1164755
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210409092051.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 961217s1998 ohuab b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 96046515
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0538869089 (hardcover)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency ATU
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5821
Item number .O9 1998
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name O'Guinn, Thomas C.
9 (RLIN) 15126
245 10 - TITLE STATEMENT
Title Advertising /
Statement of responsibility, etc. Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Cincinnati, Ohio :
Name of publisher, distributor, etc. South-Western College Pub.,
Date of publication, distribution, etc. c1998.
300 ## - PHYSICAL DESCRIPTION
Extent xlvi, 623 p. :
Other physical details ill. (some col.), col. maps ;
Dimensions 29 cm. +
Accompanying material 1 computer disk (3 1/2 in.)
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes.
538 ## - SYSTEM DETAILS NOTE
System details note System requirements for accompanying computer disk: PC with 486DX or higher; Windows 95.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
9 (RLIN) 14672
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Allen, Chris T.
9 (RLIN) 15127
Personal name Semenik, Richard J.
9 (RLIN) 15128
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type ATU Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Materials specified (bound volume or other part) Damaged status Not for loan Home library Current library Shelving location Date acquired Inventory number Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
      BUSINESS- Commerce     SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks 04/09/2021 8062   HF5821 .O9 1998 0000013336 04/09/2021 c1 04/09/2021 ATU Book

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