Advertising media planning / Jack Z. Sissors, Lincoln Bumba.
Material type: TextPublication details: Lincolnwood, Ill., USA : NTC Business Books, c1996Edition: 5th edDescription: xiv, 514 p. : ill. ; 25 cmISBN: 0844235008 (alk. paper)Subject(s): Advertising media planningDDC classification: 659.1/11 LOC classification: HF5826.5 | .Si8 1996Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Book | SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF5826.5 .Si8 1996 (Browse shelf(Opens below)) | c1 | Available | 0000013238 | ||
ATU Book | SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF5826.5 .Si8 1996 (Browse shelf(Opens below)) | c2 | Available | 0000012164 |
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HF5825 .J471998 Creative strategy in advertising / | HF5825 .J471998 Creative strategy in advertising / | HF5825 .N33 1989 The design of advertising / | HF5826.5 .Si8 1996 Advertising media planning / | HF5826.5 .Si8 1996 Advertising media planning / | HF5826.5 .Sm51 1996 Entrepreneur magazine : guide to integrated marketing / | HF5828.4 P27 Careers in advesting |
Includes bibliographical references and index.
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