Advertising media planning / (Record no. 7974)

MARC details
000 -LEADER
fixed length control field 00930pam a2200277 a 4500
001 - CONTROL NUMBER
control field 3979963
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210408110658.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 950821s1996 ilua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 95033620
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0844235008 (alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency ATU
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5826.5
Item number .Si8 1996
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1/11
Edition number 20
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Sissors, Jack Zanville,
Dates associated with a name 1919-
9 (RLIN) 14995
245 10 - TITLE STATEMENT
Title Advertising media planning /
Statement of responsibility, etc. Jack Z. Sissors, Lincoln Bumba.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Lincolnwood, Ill., USA :
Name of publisher, distributor, etc. NTC Business Books,
Date of publication, distribution, etc. c1996.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 514 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising media planning.
9 (RLIN) 14812
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bumba, Lincoln.
9 (RLIN) 14997
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type ATU Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Materials specified (bound volume or other part) Damaged status Not for loan Home library Current library Shelving location Date acquired Inventory number Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
      BUSINESS- Commerce     SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks 04/08/2021 7974   HF5826.5 .Si8 1996 0000013238 04/08/2021 c1 04/08/2021 ATU Book
      BUSINESS- Commerce     SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks 04/08/2021 7974   HF5826.5 .Si8 1996 0000012164 04/12/2021 c2 04/08/2021 ATU Book

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