Advertising media planning /

Sissors, Jack Zanville, 1919-

Advertising media planning / Jack Z. Sissors, Lincoln Bumba. - 5th ed. - Lincolnwood, Ill., USA : NTC Business Books, c1996. - xiv, 514 p. : ill. ; 25 cm.

Includes bibliographical references and index.

0844235008 (alk. paper)

95033620


Advertising media planning.

HF5826.5 / .Si8 1996

659.1/11

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