Advertising media planning /
Sissors, Jack Zanville, 1919-
Advertising media planning / Jack Z. Sissors, Lincoln Bumba. - 5th ed. - Lincolnwood, Ill., USA : NTC Business Books, c1996. - xiv, 514 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0844235008 (alk. paper)
95033620
Advertising media planning.
HF5826.5 / .Si8 1996
659.1/11
Advertising media planning / Jack Z. Sissors, Lincoln Bumba. - 5th ed. - Lincolnwood, Ill., USA : NTC Business Books, c1996. - xiv, 514 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0844235008 (alk. paper)
95033620
Advertising media planning.
HF5826.5 / .Si8 1996
659.1/11