International advertising : realities and myths / edited by John Philip Jones.
Material type:
TextPublication details: Thousand Oaks, Calif. : Sage Publications, c2000Description: 412 p. : ill. ; 24 cmISBN: 0761912444 (acidfree paper); 0761912452 (pbk. : acidfree paper)Subject(s): Advertising | Advertising media planning | Comparative advertisingDDC classification: 659.1 LOC classification: HF5823 | .In8 2000Online resources: Publisher description | Table of contents only | Contributor biographical information
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
ATU Book
|
SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF5823 .In8 2000 (Browse shelf(Opens below)) | c1 | Available | 0000013162 |
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Browsing SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
| HF5823 .B411 1995 Introduction to Advertising and Promotion/ | HF5823 .B411 1995 Introduction to Advertising and Promotion/ | HF5823 .G42 Advertising concepts and strategies / | HF5823 .In8 2000 International advertising : realities and myths / | HF5823 .K67 2002 Kleppner's advertising procedure / | HF5823 .L58 1986 How to make your advertising twice as effective at half the cost / | HF5823 .Og4 1985 Ogilvy on advertising / |
Includes bibliographical references and index.
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