MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01471cam a22003374a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
739690 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210407123011.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
990518s2000 caua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
99006528 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0761912444 (acidfree paper) |
|
|---|
| International Standard Book Number |
0761912452 (pbk. : acidfree paper) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
ATU |
| Modifying agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5823 |
| Item number |
.In8 2000 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Edition number |
21 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jones, John Philip.(editor) |
| 9 (RLIN) |
14811 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
International advertising : |
| Remainder of title |
realities and myths / |
| Statement of responsibility, etc. |
edited by John Philip Jones. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Thousand Oaks, Calif. : |
| Name of publisher, distributor, etc. |
Sage Publications, |
| Date of publication, distribution, etc. |
c2000. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
412 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising. |
| 9 (RLIN) |
14672 |
|
|---|
| Topical term or geographic name entry element |
Advertising media planning. |
| 9 (RLIN) |
14812 |
|
|---|
| Topical term or geographic name entry element |
Comparative advertising. |
| 9 (RLIN) |
14813 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0656/99006528-d.html">http://www.loc.gov/catdir/enhancements/fy0656/99006528-d.html</a> |
|
|---|
| Materials specified |
Table of contents only |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0656/99006528-t.html">http://www.loc.gov/catdir/enhancements/fy0656/99006528-t.html</a> |
|
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0734/99006528-b.html">http://www.loc.gov/catdir/enhancements/fy0734/99006528-b.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ocip |
| f |
19 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
ATU Book |
