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International advertising : realities and myths /

Jones, John Philip.(editor)

International advertising : realities and myths / edited by John Philip Jones. - Thousand Oaks, Calif. : Sage Publications, c2000. - 412 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 0761912444 (acidfree paper) 0761912452 (pbk. : acidfree paper)

LCCN: 99006528

Subjects--Topical Terms:
Advertising.
Advertising media planning.
Comparative advertising.

LC Class. No.: HF5823 / .In8 2000

Dewey Class. No.: 659.1

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