Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane.
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TextPublication details: Upper Saddle River, N.J. : Prentice Hall, 2002Edition: 15th edDescription: xix, 697 p. : ill. (some col.) ; 29 cmISBN: 0130328774Subject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5823 | .K67 2002
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
ATU Book
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SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF5823 .K67 2002 (Browse shelf(Opens below)) | Available | 0000014315 |
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Browsing SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
| HF5823 .B411 1995 Introduction to Advertising and Promotion/ | HF5823 .G42 Advertising concepts and strategies / | HF5823 .In8 2000 International advertising : realities and myths / | HF5823 .K67 2002 Kleppner's advertising procedure / | HF5823 .L58 1986 How to make your advertising twice as effective at half the cost / | HF5823 .Og4 1985 Ogilvy on advertising / | HF5823 .Og9 2009 Advertising and integrated brand promotion, 5e / |
Includes bibliographical references and index.
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