Kleppner's advertising procedure /
Russell, Thomas, 1941-
Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane. - 15th ed. - Upper Saddle River, N.J. : Prentice Hall, 2002. - xix, 697 p. : ill. (some col.) ; 29 cm.
Includes bibliographical references and index.
0130328774
2001024676
Advertising.
HF5823 / .K67 2002
659.1
Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane. - 15th ed. - Upper Saddle River, N.J. : Prentice Hall, 2002. - xix, 697 p. : ill. (some col.) ; 29 cm.
Includes bibliographical references and index.
0130328774
2001024676
Advertising.
HF5823 / .K67 2002
659.1