Essentials of marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.
Material type:
TextSeries: Irwin series in marketingPublication details: Burr Ridge, Ill. : Irwin, c1994Edition: 6th edDescription: xxiii, 552 p. : ill. (some col.) : 26 cmISBN: 0256127468Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .M11 1994
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
ATU Book
|
SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF5415 .M11 1994 (Browse shelf(Opens below)) | c1 | Available | 0000014154 |
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Includes bibliographical references (p. 503-528) and indexes.
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