Essentials of marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.

By: McCarthy, E. Jerome (Edmund Jerome)Contributor(s): Perreault, William DMaterial type: TextTextSeries: Irwin series in marketingPublication details: Burr Ridge, Ill. : Irwin, c1994Edition: 6th edDescription: xxiii, 552 p. : ill. (some col.) : 26 cmISBN: 0256127468Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .M11 1994
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
ATU Book ATU Book SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY
General Stacks 		HF5415 .M11 1994 (Browse shelf(Opens below)) c1 Available 0000014154
Total holds: 0

Includes bibliographical references (p. 503-528) and indexes.

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