Essentials of marketing : a global-managerial approach /
McCarthy, E. Jerome
Essentials of marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault, Jr. - 6th ed. - Burr Ridge, Ill. : Irwin, c1994. - xxiii, 552 p. : ill. (some col.) : 26 cm. - Irwin series in marketing .
Includes bibliographical references (p. 503-528) and indexes.
0256127468
93029973
Marketing.
HF5415 / .M11 1994
658.8
Essentials of marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault, Jr. - 6th ed. - Burr Ridge, Ill. : Irwin, c1994. - xxiii, 552 p. : ill. (some col.) : 26 cm. - Irwin series in marketing .
Includes bibliographical references (p. 503-528) and indexes.
0256127468
93029973
Marketing.
HF5415 / .M11 1994
658.8