The complete direct marketing sourcebook : a step-by-step guide to organizing and managing a successful direct marketing program / John Kremer.

By: Kremer, John, 1949-Contributor(s): Kremer, John, 1949-. Mail order selling made easierMaterial type: TextTextSeries: Wiley small business editionsPublication details: New York : Wiley, c1992Description: xii, 276 p. : ill. ; 26 cmISBN: 0471553867 (cloth) :; 0471553875 (paper) :Subject(s): Mail-order business -- Handbooks, manuals, etc | Direct marketing -- Handbooks, manuals, etc | Mail-order business -- Forms | Direct marketing -- FormsDDC classification: 651/.29 LOC classification: HF5466 | .K88 1992Online resources: Table of Contents | Publisher description
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Item type Current library Call number Copy number Status Date due Barcode Item holds
ATU Book ATU Book SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY
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HF5466 .K88 1992 (Browse shelf(Opens below)) c1 Available 0000017986
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Rev. ed. of: Mail order selling made easier. c1990.

Includes bibliographical references and index.

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