The complete direct marketing sourcebook : a step-by-step guide to organizing and managing a successful direct marketing program /
Kremer, John, 1949-
The complete direct marketing sourcebook : a step-by-step guide to organizing and managing a successful direct marketing program / John Kremer. - New York : Wiley, c1992. - xii, 276 p. : ill. ; 26 cm. - Wiley small business editions .
Rev. ed. of: Mail order selling made easier. c1990.
Includes bibliographical references and index.
0471553867 (cloth) : $39.95 0471553875 (paper) : $17.95
91034102
Mail-order business--Handbooks, manuals, etc.
Direct marketing--Handbooks, manuals, etc.
Mail-order business--Forms.
Direct marketing--Forms.
HF5466 / .K88 1992
651/.29
The complete direct marketing sourcebook : a step-by-step guide to organizing and managing a successful direct marketing program / John Kremer. - New York : Wiley, c1992. - xii, 276 p. : ill. ; 26 cm. - Wiley small business editions .
Rev. ed. of: Mail order selling made easier. c1990.
Includes bibliographical references and index.
0471553867 (cloth) : $39.95 0471553875 (paper) : $17.95
91034102
Mail-order business--Handbooks, manuals, etc.
Direct marketing--Handbooks, manuals, etc.
Mail-order business--Forms.
Direct marketing--Forms.
HF5466 / .K88 1992
651/.29