Advertising and popular culture /
Material type:
TextPublication details: Thousand Oaks Sage Publications, 1996Description: xviii, 278 p. : ill. ; 24 cmISBN: 0803954824 (cloth : acidfree paper); 0803954832 LOC classification: HF5805 | .F82 1996
Contents:
Energizers -- Origins -- Flagrant criticisms -- The dynamics behind the advertisement -- The dynamics of popular culture -- Exchanges -- The surface of the advertisement, composed and consumed -- Deciphering advertisements -- Mixed receptions -- The project of the self -- In perspective.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
ATU Book
|
SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF5805 .F82 1996 (Browse shelf(Opens below)) | c1 | Available | 0000015899 |
Total holds: 0
Browsing SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
| HF5736 .Si1 1991 Organized to be the best! : new timesaving ways to simplify and improve how you work / | HF5736 .St4 1995 Professional records management / | HF5804 .Ab91 1995 Advertising excellence / | HF5805 .F82 1996 Advertising and popular culture / | HF5814 .W66 1993 Below-the-line promotion / | HF5814 .W66 1994 The fundamentals of advertising | HF5821 .Ar3 1994 Contemporary advertising / |
Includes bibliographical references and indexes.
Energizers -- Origins -- Flagrant criticisms -- The dynamics behind the advertisement -- The dynamics of popular culture -- Exchanges -- The surface of the advertisement, composed and consumed -- Deciphering advertisements -- Mixed receptions -- The project of the self -- In perspective.
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