Advertising and popular culture /
Fowles, Jib.
Advertising and popular culture / - Thousand Oaks Sage Publications, 1996. - xviii, 278 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
Energizers -- Origins -- Flagrant criticisms -- The dynamics behind the advertisement -- The dynamics of popular culture -- Exchanges -- The surface of the advertisement, composed and consumed -- Deciphering advertisements -- Mixed receptions -- The project of the self -- In perspective.
0803954824 (cloth : acidfree paper) 0803954832
HF5805 / .F82 1996
Advertising and popular culture / - Thousand Oaks Sage Publications, 1996. - xviii, 278 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
Energizers -- Origins -- Flagrant criticisms -- The dynamics behind the advertisement -- The dynamics of popular culture -- Exchanges -- The surface of the advertisement, composed and consumed -- Deciphering advertisements -- Mixed receptions -- The project of the self -- In perspective.
0803954824 (cloth : acidfree paper) 0803954832
HF5805 / .F82 1996