The next step in database marketing : (Record no. 9333)

MARC details
000 -LEADER
fixed length control field 01201cam a2200301 a 4500
001 - CONTROL NUMBER
control field 3508283
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210511164549.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 951219s1996 nyua 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 95051506
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471133590 (alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency ATU
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.126
Item number .Sh2 1996
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/4
Edition number 20
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Shaver, Dick.
9 (RLIN) 16380
245 14 - TITLE STATEMENT
Title The next step in database marketing :
Remainder of title Consumer Guided Marketing ; privacy for your customers, record profits for you /
Statement of responsibility, etc. Dick Shaver.
246 30 - VARYING FORM OF TITLE
Title proper/short title Consumer Guided Marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Wiley,
Date of publication, distribution, etc. c1996.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 482 p. :
Other physical details ill. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Direct marketing.
9 (RLIN) 15160
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/bios/wiley041/95051506.html">http://www.loc.gov/catdir/bios/wiley041/95051506.html</a>
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/description/wiley031/95051506.html">http://www.loc.gov/catdir/description/wiley031/95051506.html</a>
Materials specified Table of Contents
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/onix01/95051506.html">http://www.loc.gov/catdir/toc/onix01/95051506.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type ATU Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Materials specified (bound volume or other part) Damaged status Not for loan Home library Current library Shelving location Date acquired Inventory number Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
      BUSINESS- Commerce     SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks 05/11/2021 9333   HF5415.126 .Sh2 1996 0000015233 05/11/2021 c1 05/11/2021 ATU Book

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