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The next step in database marketing : Consumer Guided Marketing ; privacy for your customers, record profits for you /

Shaver, Dick.

The next step in database marketing : Consumer Guided Marketing ; privacy for your customers, record profits for you / Consumer Guided Marketing Dick Shaver. - New York : Wiley, c1996. - xiv, 482 p. : ill. ; 24 cm.

Includes index.

ISBN: 0471133590 (alk. paper)

LCCN: 95051506

Subjects--Topical Terms:
Direct marketing.

LC Class. No.: HF5415.126 / .Sh2 1996

Dewey Class. No.: 658.8/4

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