How to make your advertising twice as effective at half the cost / Herschell Gordon Lewis.

By: Lewis, Herschell Gordon, 1926-2016Material type: TextTextPublication details: Englewood Cliffs, N.J. : Prentice-Hall, 1986Description: xiii, 273 p. : ill. ; 24 cmISBN: 0134178823; 0134178742 (pbk.)Subject(s): Advertising | Advertising -- CostsDDC classification: 659.1/068/1 LOC classification: HF5823 | .L58 1986
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
ATU Book ATU Book SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY
General Stacks 		HF5823 .L58 1986 (Browse shelf(Opens below)) c1 Available 0000014292
Total holds: 0

Originally published: Chicago : Nelson-Hall, c1979.

Includes index.

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