How to make your advertising twice as effective at half the cost /
Lewis, Herschell Gordon, 1926-2016.
How to make your advertising twice as effective at half the cost / Herschell Gordon Lewis. - Englewood Cliffs, N.J. : Prentice-Hall, 1986. - xiii, 273 p. : ill. ; 24 cm.
Originally published: Chicago : Nelson-Hall, c1979. Includes index.
0134178823 0134178742 (pbk.)
85009573
Advertising.
Advertising--Costs.
HF5823 / .L58 1986
659.1/068/1
How to make your advertising twice as effective at half the cost / Herschell Gordon Lewis. - Englewood Cliffs, N.J. : Prentice-Hall, 1986. - xiii, 273 p. : ill. ; 24 cm.
Originally published: Chicago : Nelson-Hall, c1979. Includes index.
0134178823 0134178742 (pbk.)
85009573
Advertising.
Advertising--Costs.
HF5823 / .L58 1986
659.1/068/1