The new marketing : transforming the corporate future / Malcolm McDonald and Hugh Wilson.

By: McDonald, MalcolmContributor(s): Wilson, Hugh, 1962-Material type: TextTextPublication details: Oxford ; Boston : Butterworth-Heinemann, 2002Description: viii, 230 p. : ill. ; 25 cmISBN: 0750653876Subject(s): Internet marketingDDC classification: 658.84 LOC classification: HF5415.1265 | .M34 2002Online resources: Table of contents | Publisher description
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Item type Current library Call number Copy number Status Date due Barcode Item holds
ATU Book ATU Book SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY
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HF5415.1265 .M34 2002 (Browse shelf(Opens below)) c1 Available 0000017360
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Includes bibliographic references and index.

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