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The new marketing : transforming the corporate future /

McDonald, Malcolm.

The new marketing : transforming the corporate future / Malcolm McDonald and Hugh Wilson. - Oxford ; Boston : Butterworth-Heinemann, 2002. - viii, 230 p. : ill. ; 25 cm.

Includes bibliographic references and index.

ISBN: 0750653876

LCCN: 2004274702

Nat. Bib. No.: GBA2-Z4626

Subjects--Topical Terms:
Internet marketing.

LC Class. No.: HF5415.1265 / .M34 2002

Dewey Class. No.: 658.84

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