Branding across borders : a guide to global brand marketing / James R. Gregory with Jack G. Wiechmann.

By: Gregory, James RContributor(s): Wiechmann, Jack GMaterial type: TextTextPublication details: Chicago, Ill. : McGraw-Hill, c2002Description: xxiv, 232 p. : ill. ; 24 cmISBN: 0658009451Subject(s): Branding (Marketing)DDC classification: 658.8/27 LOC classification: HD69.B7 | .G81 2002Online resources: Contributor biographical information | Publisher description
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
ATU Book ATU Book SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY
General Stacks 		HD69.B7 .G81 2002 (Browse shelf(Opens below)) c1 Available 0000015710
Total holds: 0

Includes bibliographical references (p. 213-214) and index.

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