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Branding across borders : a guide to global brand marketing /

Gregory, James R.

Branding across borders : a guide to global brand marketing / James R. Gregory with Jack G. Wiechmann. - Chicago, Ill. : McGraw-Hill, c2002. - xxiv, 232 p. : ill. ; 24 cm.

Includes bibliographical references (p. 213-214) and index.

ISBN: 0658009451

LCCN: 2001030841

Subjects--Topical Terms:
Branding (Marketing)

LC Class. No.: HD69.B7 / .G81 2002

Dewey Class. No.: 658.8/27

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