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Integrated advertising, promotion, and marketing communications /

By: Clow, Kenneth E Contributor(s): Baack, Donald Material type: Text

TextPublication details: Boston Prentice Hall, 2012Edition: 5th edDescription: xviii, 445 p. : ill. ; 28 cmISBN: 9780132538961 ; 0132538962LOC classification: HF5415.123 | .C62 2012

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
ATU Book	SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks	HF5415.123 .C62 2012 (Browse shelf(Opens below))	c1	Available		0000012732

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Includes bibliographical references and index.

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