Integrated advertising, promotion, and marketing communications /
Clow, Kenneth E.
Integrated advertising, promotion, and marketing communications / - 5th ed. - Boston Prentice Hall, 2012. - xviii, 445 p. : ill. ; 28 cm.
Includes bibliographical references and index.
9780132538961 0132538962
HF5415.123 / .C62 2012
Integrated advertising, promotion, and marketing communications / - 5th ed. - Boston Prentice Hall, 2012. - xviii, 445 p. : ill. ; 28 cm.
Includes bibliographical references and index.
9780132538961 0132538962
HF5415.123 / .C62 2012