Successful marketing communications : a practical guide to planning and implementation / Cathy Ace.

By: Ace, Cathy, 1960-Contributor(s): Chartered Institute of MarketingMaterial type: TextTextPublication details: Oxford ; Boston : Butterworth-Heinemann, 2001Description: ix, 210 p. : ill. ; 25 cmISBN: 0750650273 (alk. paper)Subject(s): Communication in marketingDDC classification: 658.8/02 LOC classification: HF5415.123 | .Ac3 2001Online resources: Publisher description | Table of contents
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
ATU Book ATU Book SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY
General Stacks 		HF5415.123 .Ac3 2001 (Browse shelf(Opens below)) Available 0000012456
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"Published in association with the Chartered Institute of Marketing."

Includes index.

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