Successful marketing communications : a practical guide to planning and implementation /
Ace, Cathy, 1960-
Successful marketing communications : a practical guide to planning and implementation / Cathy Ace. - Oxford ; Boston : Butterworth-Heinemann, 2001. - ix, 210 p. : ill. ; 25 cm.
"Published in association with the Chartered Institute of Marketing."
Includes index.
0750650273 (alk. paper)
2001043545
Communication in marketing.
HF5415.123 / .Ac3 2001
658.8/02
Successful marketing communications : a practical guide to planning and implementation / Cathy Ace. - Oxford ; Boston : Butterworth-Heinemann, 2001. - ix, 210 p. : ill. ; 25 cm.
"Published in association with the Chartered Institute of Marketing."
Includes index.
0750650273 (alk. paper)
2001043545
Communication in marketing.
HF5415.123 / .Ac3 2001
658.8/02