Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty.
Material type: TextPublication details: Englewood Cliffs, N.J. : Prentice Hall, c1989Edition: Annotated instructor's ed. / Charles PearceDescription: xxxix, 614 p. : ill. (some col.) ; 29 cmISBN: 0130144657Subject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5823 | .W44 1989Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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ATU Book | SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF5823 .W44 1989 (Browse shelf(Opens below)) | Available | 0000012261 |
Total holds: 0
Includes bibliographies and index.
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