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Advertising : principles and practice /

Wells, William, 1926-

Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty. - Annotated instructor's ed. / Charles Pearce. - Englewood Cliffs, N.J. : Prentice Hall, c1989. - xxxix, 614 p. : ill. (some col.) ; 29 cm.

Includes bibliographies and index.

ISBN: 0130144657

LCCN: 88025369

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5823 / .W44 1989

Dewey Class. No.: 659.1

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