Advertising management / David A. Aaker, John G. Myers.

By: Aaker, David AContributor(s): Myers, John G, 1933-Material type: TextTextPublication details: Englewood Cliffs, N.J. : Prentice-Hall, c1987Edition: 3rd edDescription: xii, 564 p. : ill. ; 24 cmISBN: 0130160237Subject(s): Advertising -- ManagementDDC classification: 659.1 LOC classification: HF5823 | .Aa4 1987
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
ATU Book ATU Book SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY
General Stacks 		HF5823 .Aa4 1987 (Browse shelf(Opens below)) Available 0000012180
Total holds: 0

Includes bibliographies and index.

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