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Advertising management /

Aaker, David A.

Advertising management / David A. Aaker, John G. Myers. - 3rd ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1987. - xii, 564 p. : ill. ; 24 cm.

Includes bibliographies and index.

ISBN: 0130160237

LCCN: 86020520

Subjects--Topical Terms:
Advertising--Management.

LC Class. No.: HF5823 / .Aa4 1987

Dewey Class. No.: 659.1

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