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S.U.R.E.-fire direct response marketing : generating business-to-business sales leads for bottom-line success /

By: Kern, Russell Material type: Text

TextPublication details: New York McGraw-Hall, 2001Description: xxii, 277 p. : ill. ; 25 cmISBN: 0658006223LOC classification: HF5861 | .K45 2001

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
ATU Book	SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks	HF5861 .K45 2001 (Browse shelf(Opens below))	c1	Available		0000013184

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Includes bibliographical references and index.

Includes webliographies (p. 259-261).

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