S.U.R.E.-fire direct response marketing : generating business-to-business sales leads for bottom-line success /
Kern, Russell.
S.U.R.E.-fire direct response marketing : generating business-to-business sales leads for bottom-line success / - New York McGraw-Hall, 2001. - xxii, 277 p. : ill. ; 25 cm.
Includes bibliographical references and index. Includes webliographies (p. 259-261).
0658006223
HF5861 / .K45 2001
S.U.R.E.-fire direct response marketing : generating business-to-business sales leads for bottom-line success / - New York McGraw-Hall, 2001. - xxii, 277 p. : ill. ; 25 cm.
Includes bibliographical references and index. Includes webliographies (p. 259-261).
0658006223
HF5861 / .K45 2001