Corporate social responsibility : doing the most good for your company and your cause / Philip Kotler and Nancy Lee.
Material type:
TextPublication details: Hoboken, N.J. : Wiley, c2005Description: x, 307 p. : ill. ; 24 cmISBN: 0471476110 (cloth)Subject(s): Social responsibility of business | Social marketing | Corporations -- Charitable contributions | Corporate imageDDC classification: 658.4/08 LOC classification: HD60 | .K84 2005Online resources: Table of contents only | Contributor biographical information | Publisher description | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Book
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SCHOOL OF APPLIED SCIENCE & ENGINEERING LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HD60 .K84 2005 (Browse shelf(Opens below)) | c1 | Available | 0000010791 | ||
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ATU Book
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SCHOOL OF APPLIED SCIENCE & ENGINEERING LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HD60 .K84 2005 (Browse shelf(Opens below)) | c2 | Available | 0000010792 |
Published simultaneously in Canada.
Includes bibliographical references (p. 277-295) and index.
The case for doing at least some good -- Corporate social initiatives : six options for doing good -- Corporate cause promotions : increasing awareness and concern for social causes -- Cause-related marketing : making contributions to causes based on product sales -- Corporate social marketing : supporting behavior change campaigns -- Corporate philanthropy : making a direct contribution to a cause -- Community volunteering : employees donating their time and talents -- Socially responsible business practices : discretionary business practices and investments to support causes -- Twenty-five best practices for doing the most good for the company and the cause -- A marketing approach to winning corporate funding and support for social initiatives : ten recommendations.
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