MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02337cam a2200373 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
13700726 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210216113149.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
040826s2005 njua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2004020375 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0471476110 (cloth) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
ATU |
| Modifying agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD60 |
| Item number |
.K84 2005 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.4/08 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip. |
| 9 (RLIN) |
1806 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Corporate social responsibility : |
| Remainder of title |
doing the most good for your company and your cause / |
| Statement of responsibility, etc. |
Philip Kotler and Nancy Lee. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Hoboken, N.J. : |
| Name of publisher, distributor, etc. |
Wiley, |
| Date of publication, distribution, etc. |
c2005. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 307 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Published simultaneously in Canada. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. 277-295) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The case for doing at least some good -- Corporate social initiatives : six options for doing good -- Corporate cause promotions : increasing awareness and concern for social causes -- Cause-related marketing : making contributions to causes based on product sales -- Corporate social marketing : supporting behavior change campaigns -- Corporate philanthropy : making a direct contribution to a cause -- Community volunteering : employees donating their time and talents -- Socially responsible business practices : discretionary business practices and investments to support causes -- Twenty-five best practices for doing the most good for the company and the cause -- A marketing approach to winning corporate funding and support for social initiatives : ten recommendations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Social responsibility of business. |
| 9 (RLIN) |
3349 |
|
|---|
| Topical term or geographic name entry element |
Social marketing. |
| 9 (RLIN) |
14024 |
|
|---|
| Topical term or geographic name entry element |
Corporations |
| General subdivision |
Charitable contributions. |
| 9 (RLIN) |
14025 |
|
|---|
| Topical term or geographic name entry element |
Corporate image. |
| 9 (RLIN) |
14026 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lee, Nancy, |
| Dates associated with a name |
1945- |
| 9 (RLIN) |
14027 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents only |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/toc/ecip0422/2004020375.html">http://www.loc.gov/catdir/toc/ecip0422/2004020375.html</a> |
|
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0616/2004020375-b.html">http://www.loc.gov/catdir/enhancements/fy0616/2004020375-b.html</a> |
|
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0616/2004020375-d.html">http://www.loc.gov/catdir/enhancements/fy0616/2004020375-d.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
ATU Book |
