Marketing strategy : the challenge of the external environment /

By: Mercer, DavidMaterial type: TextTextPublication details: London Sage in association with Open University Business School, 1998Description: viii, 325 p. : ill. ; 25 cmISBN: 0761958754; 0761958762 LOC classification: HF5415.15 | .M34 1998
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
ATU Book ATU Book SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY
General Stacks
HF5415.15 .M34 1998 (Browse shelf(Opens below)) c1 Available 0000013738
ATU Book ATU Book SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY
General Stacks
HF5415.15 .M34 1998 (Browse shelf(Opens below)) c2 Available 0000013730
Total holds: 0

Includes bibliographical references and index.

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