Marketing strategy : the challenge of the external environment /
Mercer, David
Marketing strategy : the challenge of the external environment / - London Sage in association with Open University Business School, 1998. - viii, 325 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0761958754 0761958762
HF5415.15 / .M34 1998
Marketing strategy : the challenge of the external environment / - London Sage in association with Open University Business School, 1998. - viii, 325 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0761958754 0761958762
HF5415.15 / .M34 1998