Below-the-line promotion / John Wilmshurst.
Material type:
TextSeries: Marketing series (London, England). Professional development.Publication details: Oxford ; Boston : Butterworth-Heinemann, 1993Description: ix, 399 p. : ill. ; 24 cmISBN: 0750605480Subject(s): Sales promotion | Direct marketingDDC classification: 658.8/2 LOC classification: HF5814 | .W66 1993
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
ATU Book
|
SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF5814 .W66 1993 (Browse shelf(Opens below)) | c1 | Available | 0000017086 |
Total holds: 0
Browsing SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
| HF5736 .St4 1995 Professional records management / | HF5804 .Ab91 1995 Advertising excellence / | HF5805 .F82 1996 Advertising and popular culture / | HF5814 .W66 1993 Below-the-line promotion / | HF5814 .W66 1994 The fundamentals of advertising | HF5821 .Ar3 1994 Contemporary advertising / | HF5821 .Ar3 1994 Contemporary advertising / |
"Published on behalf of the Chartered Institute of Marketing"
Includes bibliographical references and index.
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