Below-the-line promotion /

Wilmshurst, John.

Below-the-line promotion / John Wilmshurst. - Oxford ; Boston : Butterworth-Heinemann, 1993. - ix, 399 p. : ill. ; 24 cm. - Marketing series. Professional development . - Marketing series (London, England). Professional development. .

"Published on behalf of the Chartered Institute of Marketing"

Includes bibliographical references and index.

0750605480

94156697


Sales promotion.
Direct marketing.

HF5814 / .W66 1993

658.8/2

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