Branding across borders : a guide to global brand marketing / James R. Gregory with Jack G. Wiechmann.
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TextPublication details: Chicago, Ill. : McGraw-Hill, c2002Description: xxiv, 232 p. : ill. ; 24 cmISBN: 0658009451Subject(s): Branding (Marketing)DDC classification: 658.8/27 LOC classification: HD69.B7 | .G81 2002Online resources: Contributor biographical information | Publisher description
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Book
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SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HD69.B7 .G81 2002 (Browse shelf(Opens below)) | c1 | Available | 0000015710 |
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| HD69B7 C42 Creating powerful brands | HD69.B7 .C42 2001 From Brand Vision to Brand Evaluation/ | HD69.B7 .C42 2001 From Brand Vision to Brand Evaluation/ | HD69.B7 .G81 2002 Branding across borders : a guide to global brand marketing / | HD69.B7 .M82 2002 Destination Branding: Creating the Unique Destination Proposition/ | HD69.B7 W57 2006 Designing brand identity : a complete guide to creating, building and maintaining strong brands / | HD69.C3 K66 1996 Capacity measurement & improvement : a manager's guide to evaluating and optimizing capacity productivity / |
Includes bibliographical references (p. 213-214) and index.
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