Direct marketing : an integrated approach / William J. McDonald.
Material type:
TextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, c1998Description: xviii, 532 p. : ill. ; 25 cm. + 4 computer disks (3 1/2 in.)ISBN: 0256197830 (alk. paper)Subject(s): Direct marketing | Direct marketing -- Case studiesDDC classification: 658.8/4 LOC classification: HF5415. | .M14 1998
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
ATU Book
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SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF5415.M14 1998 (Browse shelf(Opens below)) | c1 | Available | 0000015216 |
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Includes bibliographical references and index.
System requirements for accompanying computer disks: IBM PC or compatible computer; Microsoft Windows 3.1.
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