Direct marketing : an integrated approach / William J. McDonald.

By: McDonald, William J., Ph. DMaterial type: TextTextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, c1998Description: xviii, 532 p. : ill. ; 25 cm. + 4 computer disks (3 1/2 in.)ISBN: 0256197830 (alk. paper)Subject(s): Direct marketing | Direct marketing -- Case studiesDDC classification: 658.8/4 LOC classification: HF5415. | .M14 1998
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
ATU Book ATU Book SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY
General Stacks 		HF5415.M14 1998 (Browse shelf(Opens below)) c1 Available 0000015216
Total holds: 0

Includes bibliographical references and index.

System requirements for accompanying computer disks: IBM PC or compatible computer; Microsoft Windows 3.1.

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