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The observational research handbook : understanding how consumers live with your product /

Abrams, Bill.

The observational research handbook : understanding how consumers live with your product / Bill Abrams. - Lincolnwood, Il. : NTC Business Books, c2000. - xxiv, 277 p. : ill. ; 24 cm.

At head of title: American Marketing Association.

Includes bibliographical references (p. 267-269) and index.

ISBN: 065800073X

LCCN: 99044308

Subjects--Topical Terms:
Consumer behavior--United States.
Marketing--United States.

LC Class. No.: HF5415.33.U6 / Ab32 2000

Dewey Class. No.: 658.8/34

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