Managing marketing linkages : text, cases, and readings / Frank V. Cespedes.
Material type:
TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c1996Description: x, 403 p. : ill. ; 23 cmISBN: 013234923XSubject(s): Marketing | Marketing -- Case studies | Business planningDDC classification: 658.8 LOC classification: HF5415 | .C33 1996
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
ATU Book
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SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF5415 .C33 1996 (Browse shelf(Opens below)) | Available | 0000015168 |
Total holds: 0
Browsing SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
| HF5415 A6 2009 Marketing : an introduction / | HF5415 .C11 2005 Case book to accompany basic marketing: a global-managerial approach/ | HF5415 .C16 1996 Basic marketing : principles and practice / | HF5415 .C33 1996 Managing marketing linkages : text, cases, and readings / | HF5415 .C491 2002 CIM companion: marketing environment/ | HF5415 .C491 2002 CIM companion: marketing environment/ | HF5415 .C85 1999 Strategic marketing management cases / |
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