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Managing marketing linkages : text, cases, and readings /

Cespedes, Frank V., 1950-

Managing marketing linkages : text, cases, and readings / Frank V. Cespedes. - Upper Saddle River, N.J. : Prentice Hall, c1996. - x, 403 p. : ill. ; 23 cm.

ISBN: 013234923X

LCCN: 95020173

Subjects--Topical Terms:
Marketing.
Marketing--Case studies.
Business planning.

LC Class. No.: HF5415 / .C33 1996

Dewey Class. No.: 658.8

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