Cases in strategic marketing / David Rosenthal, Lew G. Brown.

By: Rosenthal, David WContributor(s): Brown, Lew GMaterial type: TextTextPublication details: Upper Saddle River, NJ : Prentice Hall, c2000Description: xiii, 610 p. : ill. ; 26 cmISBN: 0130863599Subject(s): Marketing -- Decision making -- Case studies | Marketing -- Management -- Case studiesDDC classification: 658.8/02 LOC classification: HF5415.13 | .R72 2000
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ATU Book ATU Book SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY
General Stacks
HF5415.13 .R72 2000 (Browse shelf(Opens below)) Available 0000015139
ATU Book ATU Book SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY
General Stacks
HF5415.13 .R72 2000 (Browse shelf(Opens below)) Available 0000015140
ATU Book ATU Book SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY
General Stacks
HF5415.13 .R72 2000 (Browse shelf(Opens below)) Available 0000015141
ATU Book ATU Book SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY
General Stacks
HF5415.13 .R72 2000 (Browse shelf(Opens below)) Available 0000015142
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HF5415.13 .R72 2000 Cases in strategic marketing / HF5415.13 .R72 2000 Cases in strategic marketing / HF5415.13 .R72 2000 Cases in strategic marketing / HF5415.13 .R72 2000 Cases in strategic marketing / HF5415.13 .R72 2000 Cases in strategic marketing / HF5415.13 .Se9 1998 Customers.com : how to create profitable business strategy for the internet and beyond HF5415.13 .W15 1996 Marketing strategy : planning and implementation /

Includes bibliographical references.

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