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Cases in strategic marketing /

Rosenthal, David W.

Cases in strategic marketing / David Rosenthal, Lew G. Brown. - Upper Saddle River, NJ : Prentice Hall, c2000. - xiii, 610 p. : ill. ; 26 cm.

Includes bibliographical references.

ISBN: 0130863599

LCCN: 00269587

Subjects--Topical Terms:
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.

LC Class. No.: HF5415.13 / .R72 2000

Dewey Class. No.: 658.8/02

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