Market-driven management : using the new marketing concept to create a customer-oriented company
Material type:
TextPublication details: New York : John Wiley, 1994Description: xiv,319p. illISBN: 0471595764LOC classification: HF5415.13 | .W39 1994
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
ATU Book
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SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF5415.13 .W39 1994 (Browse shelf(Opens below)) | Available | 0000012926 |
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| HF5415.13 .Se9 1998 Customers.com : how to create profitable business strategy for the internet and beyond | HF5415.13 .W15 1996 Marketing strategy : planning and implementation / | HF5415.13 .W15 1999 Marketing strategy : planning and implementation / | HF5415.13 .W39 1994 Market-driven management : using the new marketing concept to create a customer-oriented company | HF5415 .133C49 2002 CIM Companion: customer communications/ | HF5415 .135c852 2000 Strategic marketing / | HF5415 .135c852 2000 Strategic marketing / |
Includes bibliographical references and index.
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